The 888 logo is now recognisable across the globe and this is all thanks to a longstanding dedication to online gambling services. The founding company can be tracked back to 1997 with one of the first ever online casinos. It wasn’t until 2008 that 888 Holdings plc decided to step into the sportsbook world, and they have not looked back since. A popular bookmaker for Canadians, 888 Sport offers both an excellent sports betting platform and one of the strongest trust factors in the business with the company being listed publicly on the London Stock Exchange. The Cabets.ca team decided to find out exactly why 888 Sport has become a go-to site for punters not only here, but all across the world as well.
First impressions always count and as soon as you hit the 888 Sport homepage then you know that all your betting needs will be met. With over 35 sports to bet on in total as well as niche markets, you are always only ever one click away from a bet. All the popular sports are within easy reach, too, along with recommended bets and upcoming events. This is just what you see on arrival and there is a lot more to click and scroll through once you start moving around the site. American football, tennis, horse racing, and soccer are all up in the popular betting list, so you know that 888 Sport aim to provide the top betting events.
The layout of the sportsbook is also something that punters will find easy to get along with. Click into any sport and you will find yourself on a page with clear menus and betting options. Live and Upcoming, Outright, and All Bets are your top three menu options and then you can use the dropdown buttons to pick out your intended league and matches. 888 Sport uses a dark theme but the light background for the betting markets make the options pop out to make all the odds and teams/players involved very clear. The plus point here is that they also do not try and cram everything in above the fold, they make use of the space and it works in your favour.
The betting markets themselves are everything that you would expect with the classic betting options of 1x2, over/under, total goals or points, and first scorer etc, all included. Clicking into each event will bring up the full betting market list and this is where 888 excels. Multiple markets, recent statistics to guide you with your bets, and the chance to quickly swap between the odds formats of fractional, American, and decimal is all easily managed. The one feature that does stand out to us, and one that we will go into in more detail in the next section, is the pop-out sports betting data window.
Live betting is also another strong point at the 888 Sportsbook, and it takes top priority as the first option on the main menu. The latest live events are listed in front of you with clear tabs available if you want to find specific matches or leagues. The number of live betting markets is also a strong point as well as being able to live stream many of the events, and this is something that is mentioned time and again from those punters who have chosen 888 as their home of betting. The one consistent feature within the 888 site, across both the live and pre-match markets, is that it comes across as very intuitive. There is no second guessing about what you need to do or where you need to click to get your bet placed.
In most of the top sporting events you will find a button named ‘View more stats’, and this is your gateway to a mountain of sports data and past results to study and analyse. It is the perfect scenario for any serious betting fan who likes nothing more than to pick out and use the stats to their advantage. For example, click into the NBA and you can look through all the upcoming fixtures, head-to-head statistics, league standings, and then dig down into team information. Some sports go even deeper and if you like your soccer then there is an incredible amount of data waiting for you to explore.
888 and bonus promotions go hand in hand, and this is something that the brand has managed to master throughout their history as an online gambling platform. The number of offers available is impressive and there is a good mix of different deals as well, which helps to satisfy all types of punters from beginners to experienced professionals. So, with that in mind, you should always be keeping an eye on the 888 promotions page, but we will now give you a rundown of what you can expect on any typical betting day at 888 Sport.
New players signing up to the 888 Sport site should be looking to take advantage of their welcome bonus package. Not only does it give you a glimpse of what is to come in terms of bonus value and ongoing promotions, but it also boosts your bankroll, so you have more money to bet with right from the start. You can find all the specifics of the bonus at the top of this review, but as is the case with everything 888-related, you can be sure that it offers exceptional value.
As we have already stated, the 888 promotions page displays a wealth of value with ongoing offers and event-specific promotions to keep you engaged and betting. What we love about 888 though is that they tailor many offers towards the sports that we bet on here in Canada. Read on as we outline some of the deals that you will likely come across at 888:
Extra betting tools are now expected to be part and parcel of the online bookmaker service, but not all sites offer these, thankfully, 888 Sport has them in abundance. So much so, in fact, that we have had to pick out only the top tools and features. You can automatically expect the likes of cash out to be available, so read on to see what else you can find that will help to bring an improved betting experience at 888.
Bet Builder - As much as the 888 Sport team aim to bring you as many betting options as possible, there are times when you just want to put your own bet together with the markets that make sense to you. Use the 888 Bet Builder to create your own bets and odds for ultimate betting control.
Bet Calculator – Type in your selections and odds to get instant information on how much you would win and what your overall profits would be. It is a really useful feature if you like to place big accumulator bets.
888 Specials & Combos - Enjoy boosted payouts with 888’s daily price specials on many of their betting markets and major events. You can find boosted wincasts as well as boosted match combos with doubles and trebles being favourably priced to give you the chance of earning bigger profits.
The branding of 888 is recognisable everywhere and that 888 logo now stands for online gambling in all senses of the word. The dark theme and orange highlights help to bring a modern edge to the website and the light background is used to feature all the important betting odds and selections. It is a well-thought-out design that definitely adds to your experience. It is not too much and in your face like some brands, yet it still holds enough information and data to keep you entertained and engaged with your bets.
The layout is also what you would expect from a top online bookmaker. The full list of sports is accessible at all times from the left-hand side and the main homepage puts all the available sections of the site at your fingertips. Again, it is intuitive and puts just enough information in front of you to let you know what is going on and where you need to click to find out more. 888 is famous for cross-selling their online products, so don’t be surprised to see casino or poker products sporadically positioned on the pages, it is something you will get used to, but of course, you can always go and try their other platforms if you wanted.
One thing that seems to separate the top online bookies from the average ones is the level of support that is offered to you. A site like 888 Sport will do all it can to help you out and perfect evidence of this can be found on the dedicated Support page. Click the question mark icon on the top menu and you will be taken to a huge FAQ section with plenty of technical help to ensure that you can get back to your betting 90% of the time. You can always get the support team to help you out the other 10% of the time when you need some professional assistance.
There is no denying that 888 Sport is doing all it can to provide its betting community with the best possible mobile experience. Dedicated apps are available for the most fluid experiences and these can be downloaded by both Apple and Android users. Simply access and install the apps from the app stores and then enjoy the tailored betting sportsbook that adapts the layout to whatever mobile device that you want to use.
For those who prefer the browser version then you can access the URL from your mobile device and log in as you normally would. Whichever mobile format you choose, all the features from the desktop version of the 888 sportsbook have been transferred across, including all the live in-play markets, the live streaming, banking, and bonus promotions, too. Essentially, this is everything that is great about the 888-betting brand, but it is now readily accessible in the palm of your hands.
Payments are well covered by the 888-sport banking team and all the popular options are included, as well as some standout methods for Canadians, too. The limits all look to be around the basic amounts as well which makes funding your 888-account easy, no matter if you are only betting casually or you consider yourself to be a high roller. Read on for some more specific details on the deposits and withdrawals available at the site.
Visa, Mastercard, Apple Pay, and Diners Club are all available and so are the usual e-wallet methods of PayPal, Neteller, Skrill, and ecoPayz. Prepaid options are also included with Astropay coming up as the most popular, but for Canadians then the appearance of Interac, iDebit, and InstaDebit should make you feel more at home. The minimum deposit limit across most of the available options is set to C$10, although iDebit and InstaDebit are both set with C$20 minimum deposit limits.
Withdrawals are a bit unclear on the site but after some digging around, we did find some limits available, although you should always keep in mind that these limits often change depending on the country you are playing from. For us Canadians though, you can expect minimum withdrawals to be as low as C$6 for credit card transactions and e-wallets, but it does creep up to C$20 for wire transfers. These limits should keep most players happy and the processing times are standard across the board and ultimately comes down to the method you are using.
The customer service team at 888 Sport can be contacted via various channels including the onsite messaging system, the telephone number which is dedicated to Canadian players although only open from 10am to 6pm (GMT), and the live chat feature which is your best route for getting quick and professional advice. A bookmaker like 888 with many years of experience in the online domain does give them the edge when it comes to knowing exactly how to treat betting customers, and also in how to deliver the right level of service to ensure that those customers stick around for a long time.
The onsite Support page at 888 Sport should usually do the trick when you are looking for quick answers, as it should with many technical queries as well. But if you ever feel the need to talk to someone on the phone or you want to doublecheck something on live chat or email, then a knowledgeable and professional customer support team is essential. 888 Sport provide exactly that and while you sometimes may need to leave the support agent to look into certain things from time to time, we always had our questions answered in the end.
888 Sport is currently holding multiple betting licenses from some of the top licensing authorities in the industry. The current license setup includes one from Gibraltar, the UK, Ireland, and Malta. This gives extraordinary access to areas all over the world and is one of the main reasons why we are recommending 888 to our Canadian readers. These licenses are all difficult to obtain due to the strict application procedures. Only the most upstanding businesses will be able to acquire them and so that means trust, safety, and security can all be ticked off and forgotten about when it comes to 888 and the 888 Sportsbook. As further proof on their commitment to security, the onsite SSL certificate from Go Daddy with high levels of encryption technology also ensures data protection when connecting to the site.
888 Sport is a betting site that offers the full package, and we don’t just mean the sports betting either, as it comes complete with casino and poker, too. As for the sports betting though, the user-friendly layout paves the way for a superior betting experience that is full of various markets, plenty of bonus promotions, and lots of betting tools and features to keep you entertained. In short, 888 Sport is a top online bookmaker that continues to excel and all this despite being first and foremost an online casino back in the early days.
The mix of betting markets and bonus offers that are tailored to the North American and Canadian sports is something that should appeal to many of you reading this. As should the banking options and favourable banking limits that this bookie provides. It’s the licensing setup that really stands out for us though, because we know how important it is to have that complete level of trust when signing up to international betting sites from Canada, and 888 holds that level of trust that you are looking for. So, the trust factor is ticked off, banking is well covered, and the betting markets are stocked up with the sports that matter to us the most.
Little more can be said here, other than that everyone at Cabets.ca is a big fan of the 888 Sports betting site, and so that means it also comes with a solid recommendation from all of us.