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Betting Companies in Canada

The online gambling industry is one of the most competitive markets that you can compete in. There are hundreds of companies all competing to be the number one in an industry that is experiencing exponential growth. By 2025 the online betting industry is set to be worth more than $100 billion, and so who would not want a piece of the action?

This competition means that online bookmakers have to ensure that their experience, business structure and processes are perfectly in order to compete and survive alongside some of the other household names. The marketing, offers, website, sports and games all have to be flawless for you to gain a foothold in the market, and only then can you begin to grow.

What is a betting company?

So, in the simplest form, a betting company is an organization that accepts and pays off bets on table games, slots or sporting events at previously agreed odds. Over the years these have expanded both in number and by the services they provide. What was once a place where you could play a game of poker has now become an all-encompassing sports betting hub, where you can bet during live games and even stream them to your handheld device. 

The industry has boomed during the recent technological revolution as betting companies look to provide their customers with the best possible gambling experience. There are many of these companies already operating daily across the globe. Start-ups are also appearing every year as they hope to provide a service better than those around them.

When some of these small newcomers do make an impression in the industry, they are often bought out by some of the industry’s biggest names. The likes of the LeoVegas Group, ComeOn Casino Group, Kindred Group, and Betsson Group are on the lookout for new, innovative brands to add to their portfolio. This means that they can incorporate new ideas, technologies, games and branding into their current strategy and share this among the rest of their group to deliver optimal performance from all their brands.

Local and International Target Markets

Some of these large casino groups operate in different local markets, while some tackle the international market as a whole. For those looking to target smaller geographical areas, they can use innovative ideas gained from a new subsidiary company on their own customers in Scandinavia, for example, which will then improve customer experience and enhance brand loyalty. One thing that is for sure is the fact that bettors love being treated to new offers, games and markets, and anything else that improves their overall experience.

These betting companies will also use different brands to specialize in certain niches. Some of the companies operating under the group umbrella may specialize in slots, some may specialize in poker, blackjack or baccarat while others will be a dedicated sportsbook looking to offer sports fans odds on their upcoming game. By branching off into specific segments, these companies are able to offer a tailored experience for all their end users.

Tailored sites that concentrate on particular niches also help to avoid cluttered menus, interfaces and complex navigations which, in turn, offers the most streamlined and efficient experience possible. This dedication to experience often converts into additional new customers as punters appreciate the effort that companies have gone to, to remove any unnecessary content and instead focus on what is important to them. Of course, there will be instances where some of their brands may offer all options under one name, but the end goal is always to give the end user the best experience possible.

Betting Sites in Canada

We have already touched on how many of the biggest betting groups operate across the globe under different names and we have also mentioned some of the key players in the Canadian market. Some of the biggest names that target Canada include:

If you are a bettor in Canada, it is highly likely that you have heard of some, if not all of these names, and even if you haven’t heard of them, it is highly likely that you would have placed some bets using one of their sites.

Although these are the big name groups, a lot of them operate several brands which may not be immediately identifiable to their overarching umbrella group. Just as an example, Betsson Group operate Betsafe, Guts Sportsbook and Nordicbet, as well as under their trademark Betsson name. Likewise, you may not be particularly familiar with the Kindred Group, but you would almost certainly have heard of Unibet or 32Red, both of which are owned and operated by Kindred Group.

Different Canadian bettors have different preferences. Whether it is the games or sports available, how premium the site feels and operates or how good the loyalty scheme is, these groups recognise the key factors and have made the modifications to ensure that they offer a brand that fits the need for every bettor.

Final Words on Betting Companies

The betting industry is one of the most fiercely competitive industries out there and as such betting companies have to operate at breakneck speed, making quick, important decisions that will help them thrive in the market. Many of the sportsbooks that you are familiar with will be owned by a larger holding company. These holding companies create bespoke experience for bettors to ensure they receive maximum betting enjoyment. The good news is that Canadians have access to some of the world’s leading online sportsbook brands. These companies will continue to grow as they search out new, innovative, exciting ideas that they can utilize across their entire portfolio of sites, which in turn brings you a better experience. If you still haven’t found your perfect betting site in Canada, it might be worth checking out some of the betting companies listed in this article, who will almost certainly offer a brand suited to your needs.