Betsson Group Limited

Betsson Group Limited is one of the largest companies within Europe when it comes to the iGaming industry with more than 20 brands that offer casino, sportsbooks and other online games. This number is only expected to grow further as the Betsson Group continues its expansion and dominance in the market. Betsson Group is well known as the operational aspect of the Betsson AB company which orchestrates the umbrella that sits below them. Read on as we look deeper into how they operate across the world and here in Canada.

Betsson Group Limited in Canada

The Betsson Group has a fairly extensive portfolio of brands and products, many of which are available to customers in Canada. Some will be household names such as the suitably named betting site Betsson, but there is also a number of lesser known sportsbooks and betting sites from the Betsson Group which are available in Canada as well. We will go on to talk about the specifics later, but sites such as Rizk and Nordicbet offer a fantastic sportsbook experience, delivering great value and exciting new products such as virtual sports and loyalty programmes.

About Betsson Group Limited

Betsson Group dates back as far as 1963 when it was just a single slot machine that sat under the name of AB Restaurang Rouletter. Since then, it has gone on to be significantly transformed with name changes and business directions altering along the way. One of the most significant decisions in Betsson Group’s long history was the decision to switch from brick and mortar casinos to online casinos in the mid-1990s. Along with this switch, they also purchased shares in the innovative software provider, NetEnt, that would assist in their success. 

By 2003, the Betsson brand was born and the company has continued to grow from success to success. The powers that be soon saw the potential for the Betsson Group in the B2B sector and thus the direction changed once again, and this is where the roots of the group are very much focussed today. The Betsson AB headquarters are based in Stockholm while the Betsson Group arm of the business is based out of Malta, with several offices across mainland Europe. Betsson currently boasts the following betting licenses and this list is expected to grow:

The Betsson Group operate brands such as:

Focus Area and Characteristics

Betsson Group has used their wealth of experience to ensure that all their brands and products deliver a quality sportsbook and casino experience. They have ensured that technology is shared among some of their core brands to gain a significant share of the market, with cleverly designed interfaces offering clean visuals and simplistic navigation to give users the optimal experience. The sportsbooks are engaging and easy to understand with odds, scores, markets, and features such as in-play betting and live streaming easy to locate and digest.

The group has also ensured all of their sites offer fantastic customer service. Whether it is by phone, email or live chat, their brands not only communicate efficiently but effectively as well, and this helps to ensure that your problems are dealt with in a timely manner.

The importance of mobile betting certainly hasn’t been lost on the sportsbooks provided by the Betsson Group. Whether it is via a dedicated application or by their responsive website, their sportsbooks all offer full functionality on a mobile device or tablet that ensures that you can both bet and live stream while on the move. The intelligent design ensures an uncluttered display that is just as easy to navigate as the desktop version.

Canadians will also be pleased to hear that all of the sportsbooks provided by the Betsson Group deliver comprehensive markets for the most popular North American sports including ice-hockey, baseball, basketball, football and soccer. Their odds are extremely well priced and this makes them an attractive option for those looking for betting value. If you are looking for less popular sports to bet on, different brands will specialize on various sports, but sites such as Betsafe and Betsson provide an extensive array for you to choose from. Some of the smaller sites will offer their own speciality service such as Nordicbet and its great range of virtual sports for you to bet on. So, let’s take a look at some of the main sportsbooks available to Canadians from the Betsson Group.

Best Betting Sites from Betsson Group Limited

The Betsson Group operates via many different brands who all offer something slightly different. Let’s take a look at what some of those brands have to offer to you and your fellow Canadian punters.


Betsson offer a comprehensive sportsbook and online casino to its Canadian customers. It provides a wide range of payment options and accepts Canadian dollars. The sportsbook offers an extensive array of markets across a huge selection of sports. Whether you are looking for popular sports such as ice hockey, football, soccer or baseball, or something more niche as snooker or volleyball, there are markets to suit your needs.

There is also great value for money to be had at Betsson’s sportsbook. Whether it is from their generous welcome offers, their ongoing promotions or their extremely competitive odds. Live betting and streaming is so important to the modern betting fan and Betsson delivers in this regard too, with a wealth of events streamed live to your mobile and a great selection of markets to bet from wherever you are. There’s 24/7 customer service should you need it while the site is licensed by the Maltese Gaming Authority (and the UKGC), so you needn’t worry about the safety of your money. Betsson delivers a fantastic sportsbook experience and it’s one that you should consider if you are not yet already a member.


Betsafe has been in operation for over two decades and its reputation is widely respected across Canada. It is one of the leading operators of sports and casino betting and both offer a professional experience. The sportsbook delivers a set of competitive odds on all the leading sports events from across the globe. The sportsbook is extremely user-friendly and easy to use. There’s a list of the most popular sports for betting including baseball, ice hockey, soccer, basketball, boxing and golf while a comprehensive list of A-Z sports available to bet on is available further down the page.

There are quick links for in-play betting so you can browse all the upcoming and live sports events with ease. There’s also an abundance of great value promotions for you to get your teeth into, from welcome offers to daily promotions that increase your chances of winnings or enhance your odds to boost your returns. The customer service at Betsafe is second to none. Whether using live chat, email or the phone line, you will receive fast, friendly and informed responses that answer your query efficiently and effectively. Betsafe is popular with Canadian sports bettors and it’s not hard to see why with an intelligently designed platform, offering first-class customer service and a seamless user experience.

Guts Sportsbook

The Guts sportsbook consists of more than 50,000 sports bets including many Canadian favourites such as ice hockey, basketball and football. Guts provide welcome bonuses, cash out features and a plethora of special offers to boost your odds as well as a VIP Loyalty Scheme where you can receive great rewards and benefits. There is also a comprehensive range of payment options for Canadian players and Canadian Dollars are accepted which is always an added bonus for us.

The Guts software delivers a visually pleasing sportsbooks with great graphics and a smart layout. The downside to this is it can take slightly longer than usual to load aspects of the site which can be frustrating. That said, Guts boasts a license from the Malta Gaming Authority which makes it a completely trustworthy site that guarantees a safe, fair and responsible gaming service.

In order to help bettors as efficiently as possible, Guts offer a live chat service that is operated by friendly and knowledgeable staff who will help you find solutions to your queries. Despite Guts being a relative newcomer to the market, they provide a comprehensive sportsbook package that Canadian players will certainly enjoy.


Nordicbet gives Canadian punters the opportunity to bet on a whole range of sports and virtual sports. They offer both a fully functioning sportsbook as well as a casino with plenty of games including a dedicated poker platform. There are over a dozen sports to bet from at Nordicbet’s sportsbook which is less than many of its competitors, however, their virtual sports offering is significantly greater than most with offerings on virtual tennis, football, basketball, horse racing and dog racing. There is even the option to bet on indoor virtual cycling and speedway.

There are daily odd boosts available for bettors to take advantage of and continual free bet options to uptake. When it comes to live betting and streaming there are more than 10 different sports you can live bet on. Nordicbet presents live odds as well as useful data and statistics for you to use within your strategy. If you bet on soccer at Nordicbet, they will pay out as soon as your team takes a 2-goal lead, which is certainly a feature worth being aware of.

The Malta Gambling Commission regulate Nordicbet and this license gives it the freedom to provide a betting experience to Canadians, so you can rest assured that the platform and your funds are safe and secure. There is also a great selection of payment and withdrawal options for you to choose from while the live chat feature is a useful service to find solutions to your betting and bonus queries.


Rizk offers Canadian bettors the opportunity to bet in Canadian Dollars which is always a hit. The site is also very welcoming to players from across the globe with an abundance of languages available for you to select from, ensuring an optimal performance for all players. It offers a unique platform for users to enjoy and also an exclusive loyalty program which delivers various rewards and benefits to players the more they play.

Historically Rizk has offered casino games but more recently they have delved into the sportsbook market, and despite their relative inexperience they have delivered a comprehensive experience with more than 25 sports to choose from including ice hockey, basketball, baseball, boxing, rugby, soccer and motorsports. You can choose your preferred display for odds and the design is conveniently laid out for complete ease of use. If you want to bet on the move then there is a functioning mobile platform available which offers all the features that you would find from the main desktop site as well.

Rizk provide a wealth of promotions so customers know that they are always getting value for money, and their safety and security cannot be questioned thanks to licenses from well-respected regulators such as the highly respected MGA. Overall, Rizk delivers a distinctive theme and streamlined sports betting experience which is far superior to its relatively low-key reputation. 


The Betsson Group has built a portfolio of online casinos and sportsbooks which offer fantastic value and an equally compelling experience. Their stock is certainly growing in the world of online sports betting and iGaming and it is not hard to see why. Their range of brands provide a safe, secure and fair platform to place your bets, with great value odds and promotions to utilize and a wide range of sports markets in which to bet on. It’s a complete package in this sense. The customer service we’ve experienced has been superb and their sites provide flexible deposit and withdrawal methods and, most importantly to Canadian players, a large majority of their brands accept the Canadian Dollar which is both cost-effective and convenient. We would certainly recommend checking out some of the Betsson Group’s sportsbooks and finding the one that most suits your betting needs. We are sure that you won’t be disappointed as this group is one the leading betting companies in the world, and they completely understand what the everyday punter wants when placing a bet.