William Hill
250 $
Promo code: CAN250


William Hill

William Hill is one of the most famous names in sports betting and with a history that spans back over 80 years, this bookmaker knows exactly what the betting customer wants. Will Hill made its name in the UK but now they accept and cater to many punters from all over the world. Canadians are just one of their favoured customers and this is partly down to the fact that we are home to some of the best sports in the world. So, read on to find out just what our team of experts here at Cabets.ca thought about the William Hill sportsbook.

William Hill Sportsbook Overview

William Hill provide perhaps one of the biggest and most varied sportsbooks around today and what is better still, is the fact that they create geo-specific markets depending on which country you are betting from. In simple terms this means that you will have quick access to the markets that matter, such as ice hockey, football, basketball, soccer, horse racing, and tennis. A quick click of the ‘More Sports’ button in the top menu will bring down all the rest of the sports as well as some niche markets such as tv, specials and politics betting. Additionally, you can also choose how the odds are displayed from moneyline, decimal, and fractional.

If we look into the betting markets in more detail then we can find a detailed collection of options such as first goalscorer, total number of goals, over/under, double chance, draw no bet, and both teams to score markets. For the bettor who likes to dig deep into the markets to find the best value then Will Hill offers just that, and they also give you all the outright bets that you would expect from any top-level bookmaker. It should also be said you can place all sorts of bets from singles to combination multiples and parlay bets as well.

In-play betting and streaming are just two of mainstay features available to their customers and these are both easily located from the menu that sits across the top of the page. Underneath the menu is where all the betting events can be found and clicking through to any of them will bring up all the individual markets for that event. To the right of the page lies the bet slip which clearly displays current selections and open bets that are still in play. 

The Will Hill sportsbook does have a traditional feel to it and so there are no fancy modern website tricks at play here. It is pure, straightforward betting from a bookie with years of experience and that means the betting process is smooth and hassle-free right from the off.

Betting Data & Results Information

Various in-play statistics can be found when you are betting on the higher tier sports with a timeline of events and various important action points. Additionally, and something that we know punters appreciate, is the results page and this is the perfect place to keep track of previous scores and events. Plus, with the filtering options it only takes a few clicks to find the event that you want. Choose your sport, the time period such as today or yesterday, or pick any 14-day range from a starting date of your choice. Click the Display Results button and then all the relevant results will appear for you to browse and check through. 

Bonus Overview

A strong collection of promotions and bonuses is a crucial factor for betting fans when weighing up which sportsbook to sign up to. With all their years of experience, Will Hill know exactly what works when enticing new customers in and just a quick glance at their promotions page shows proof of that. We will now give you a quick rundown of what to expect when you sign up to the site, as well as the ongoing offers that will keep you sticking around for months, and perhaps possibly years to come.

Welcome Sign Up Bonus

The welcome bonus at any online sportsbook should act as a sign of things to come in terms of promotions, and so the offer needs to make a statement. Thankfully, William Hill is fully up to speed in this area and they know what punters want. We have included all the details of the welcome bonus up at the top of this page, so be sure to claim it if you feel that Will Hill is the right bookie for you and your future bets.

Ongoing Offers

A well-stocked promotions page keeps punters coming back for more and not only that, but it also keeps the betting bankroll topped up with extra funds to bet with. Variety is key to any promotion page and once again the Will Hill team ensure that their page is full of offers, but not only that, they are offers that are relevant to the sports that we as Canadians are looking to bet on. Read on as we pick out some of the standout promotions that you may come across:

  • Enhanced Odds – Every day the Will Hill team give you a big selection of markets that come with an enhanced odds boost. It basically means that you get more winnings for the same amount of money that you would have bet with anyway.
  • Scratch of the Day – Scratch off the symbols to reveal the chance of a free bet or other prizes. This is available to one customer once a day and is something that you should log in for just to see if you get luck with a free bet.
  • #YourOdds – Tweet the Will Hill team and give them any betting scenario and they will try and give you a price on that scenario happening. You can think of anything and the team will at least attempt to put some odds together for you to bet on.

Extra Features

It’s the little things that count, and betting online can be so much more entertaining when you have all the tools available to you. William Hill may be a traditional bookmaker, but they have managed to keep up with most of the modern betting features introduced over the last several years. Here are some of those tools that are available to you:


The cashout feature is now part and parcel of a punters tool kit and the ability to cash out during the events that you are betting on can often be a big money saver. If you want to take some risk out of a bet that you have already made a profit on or if you just want to cut and run before you lose all your money on a losing bet, the cashout feature is a popular tool used not just by William Hill customers, but betting fans everywhere.

Betting Calculator

The betting calculator is especially important to those just starting out in the world of online sports betting as it can make the odds a lot clearer in your head. You can find the link just below the betting slip and the calculator itself is very intuitive and easy to use. Enter in your bet amount and the odds for each selection and then you can find out your total return and profits in an instant.

User Experience at William Hill

It will be hard for William Hill to let go of those old traditions and you can see that as you land on their homepage. It is fair to say that a redesign may be slightly overdue but that is not to say the current layout is detrimental to your betting experience, far from it in fact. Here we have a case of ‘if it ain’t broke don’t fix it’.

There is no doubt that the modern bookmaker websites that have been introduced in the last few years look far more glossy and appealing when compared against Will Hill, but, we are here for the betting and the visuals are just a small piece of the jigsaw that make up the full betting service.

The colour theme of navy and white with dashes of yellow have been the William Hill look for many years now, and the white background is always a safe option. It works well and keeps everything clear as you navigate the site. As for the layout then the top menu acts as your gateway to all the different betting markets. The popular sports are pinned and then the dropdown option brings all the other sports into view. Headline promotions are displayed just below and then your live in-play markets sit just below that. This is, in fact, the main betting area and so any sport that you choose from the top menu will instantly replace the in-play markets with all the connected events and betting options from that sport.

The handy search function can be found on the right-hand side of the page just above the bet slip. So, if any sports event or bet selection pops into your head then you can always try and locate it quickly via the search bar. Lastly, if you ever get stuck during your betting journey at Will Hill, then they do offer a large FAQ page along with live chat, email, and a phone number if you ever need to speak to one of their support agents.

Mobile Experience

William Hill mobile betting

The William Hill mobile experience is perhaps one of the best out there right now in terms of overall functionality and variety in betting options. Whereas the desktop platform lacks in charm yet works completely fine, the mobile platform has been designed for fluid betting across all small screen devices, and it looks great, too. For most punters, simply typing in the Will Hill URL and accessing the mobile site via a mobile browser is going to be the best and most practical option, however, a dedicated app is also available as well. 

The app is downloadable from the App Store for iOS users and via the William Hill website for Android users. This is clearly giving iOS users slightly easier access, but the experience is just the same across both operating systems. All your banking options are still valid, and you can still claim your promotions and, of course, place all your bets.

Basically, everything that is available on the desktop platform, but it has now been sized down onto your mobile device. Even the cash out betting tool is still fully functional which helps to keep that all-important control over your bets.

You can take the William Hill sportsbook everywhere, which is exactly how mobile betting should be. You get quick and easy access to your favourite betting markets whenever you want and wherever you go.


Getting money to and from your William Hill sportsbook account is made easy via the numerous options available to you. This bookmaker knows the importance of a strong banking page and that is exactly what they give you. Let us now take you through the different deposit and withdrawal options that are currently available at William Hill.


A strong selection of deposit methods is available to Canadian punters with the likes of Visa and Mastercard being popular choices, but the appearance of options like InstaDebit and EntroPay should also please those looking to play with Canadian dollars. Bank transfers and PaysafeCard are also options and so between all those methods you should have an easy time of getting money into your Will Hill account.

The minimum deposit limit is set to a player-friendly C$10 and upper limits can be set by customers via the gambling tools made available to them. 


Withdrawals are much the same but without the use of the PaysafeCard and so again the process of retrieving your winnings is going to be hassle-free on the whole. It can take up to five working days for the money to get back into your account, but this does vary depending on the method that you are using with e-wallets obviously being much quicker.

We can see that the minimum withdrawal limit again depends on the method being used, the lowest limit is C$5 for the bank cards and InstaDebit, and it then rises up to C$25 for bank transfers.

Customer Service

The power of William Hill online can be witnessed by the small dropdown in the top right-hand corner of the homepage. Here you can choose up to 20 different languages and regions and this clearly shows just how many areas in which this sportsbook is now available. Of course, Canada is one of the top options and the customer service that goes with this access is superb with multiple contact points and an extensive online help page.

24/7 Customer Support

Click through to the Help page and you will be greeted by a long list of common questions and answers, which is a perfect way to try and solve minor issues on your own. However, if you need extra help then 24/7 customer support is only a chat, email, or phone call away.

The live chat is your best option, and you should get connected with an agent in under 60 seconds. Emails take up to 48 hours for a reply and it all depends on the time of day if you decide to call them on the phone. Whichever way you choose, you will be welcomed by knowledgeable agents who know what they are talking about when it comes to sports betting.

William Hill has been in the betting business for far too long to shy away from customer support, and this is why you’ll always be treated kindly and quickly by the agents.


William Hill hold both the UKGC and GGC betting licences and this is to be expected from one of the top online bookmakers in the world. Both the UK and Gibraltar gambling authorities are extremely strict when it comes to their license application process, and so only the most trustworthy and upstanding businesses will ever get accepted. Furthermore, these licenses are kept under a watchful eye at all times and this means that Canadians can sign up and bet here with no worries or concerns about their own personal data safety. Security is an ongoing commitment for all online bookmakers and Will Hill keep all their security features up to date and in line with the current standards, as is the constant strict requirement of the gambling licenses that they hold. 

Our Opinion of William Hill

A review on William Hill is only ever going to go one way and that is in a positive direction. All those years in the betting game and all that knowledge has helped them move and transition seamlessly into the online environment from their old traditional betting shop history.

Knowing what a sports betting fan wants and also expects from a bookmaker has been their constant source of inspiration behind pushing their brand forward. Yes, it is true that their online betting platform has seen better days and it is not the most modern looking site out there right now, but it works, and it still offers a great betting experience. 

Additionally, all the safety and security features are in place, including top-rated licenses from the UKGC and the GGC, which is what every Canadian punter wants to hear.

The range of betting markets is extremely impressive and so is the fact that they cover a wide range of Canadian sporting events. The payment options are suited to Canadians, too, and so you get all this coming from a UK-based bookmaker! The support team will happily find solutions to your issues and put you back on the right track, and the bonus promotions keep on coming so your bankroll never looks empty.

What more is there to say? William Hill is a globally successful betting company for a reason, and it deserves your attention, even just for a closer look so you can then make up your own mind on whether to sign up or not.

About William Hill
WHG (International) Limited

Mobile friendly?
Live streaming?
Live results?
Live-chat, E-mail, Phone

Bonus info
Minimum deposit
No betting bonus to wager